When you spend the time to develop your mission, values and vision you want to capture these in some meaningful statements. These statements help to create a strong sense of purpose because they focus on the present and serve as a compass in looking to the future. They also provide a sound benchmark for evaluating opportunities and deciding whether they fit your core business model and driving strategies. This contrasts sharply with saying “yes” to everything your clients and customers want you to do – the likely situation without these tools.In a nutshell, having a mission, a vision and a set of core values serves as the launching pad for your rocket to success. Therefore, our mission, vision and values represent the anchor that first of all, lets us creatively serve our customers. They also serve as a place from which we can vigorously pursue our own business goals. That’s why we share them with you so that you know what we’re about, what we value and how we look to the future.